Can we help you?
We would be happy to talk with you. You can contact us online or if you prefer, call and ask for Mariona Huguet.
Services
IKI Media provides consultancy, research, strategy, planning, modelling, data intelligence, negotiation and media buying services. We are focused on the client, we propose a transversal work that is based on three fundamental scopes: the talent of our team, the incremental innovation, and in the DARI technology that we apply in the day to day of the account, seeking to maximize the return of the brand investment.
Consulting
We offer strategic consultancy in the media and communication environment as a fundamental part of our relationship with the client. When developing the global strategy of the brand and the specific objectives of the campaign, we look for the results to be achieved in the media, as well as the disposition of these and their action that will result in the business of the advertiser. The media strategy is worked on in a transversal manner and is coordinated by the Client Services Director together with the Strategy Manager.
We offer consultancy, strategic advice and marketing services to media and advertisers.
Research, strategy, planning, and trading
IKI Media is deepening the profiles of the population we want to impact. We consider the individual in his/her socio-demographic segmentation, and in his/her behavioral and psychographic aspects, normally transversal to the social and demographic condition. The selection of planning channels and levers is worked on by pampering the details, from top to bottom and from bottom to top. A campaign strategy must know in depth what to say, how to say it and through what to say it. The environment of the advertising impact influences the person impacted. At IKI Media we think that the strategic planning of a campaign is as important as its tactical development. Precise planning will help in the negotiation and purchase of media.
DARI
DARI is a registered trademark of IKI Media. The word DARI stands for Data, Analytics, Reseach, Innovation. DARI is a methodological development of marketing mix modelling exclusive to IKI Media and IKI Group. It is developed together with the University of Barcelona and under the direction of Dr. Montserrat Guillen Estany.
DARI helps the advertiser to know the impact of their campaigns on their KPIs, not only in communication, but also in marketing and business. The DARI methodology is based on econometric models that deepen the learning that the campaigns leave us. The projection of these learnings offers insights and forecasts of future scenarios depending on the levers we use and the investment we make. At IKI Media we apply this methodology in the day-to-day planning of campaigns, thus enriching the knowledge and impact of the communication actions.